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"Courts are for love and volley. No one minds the cruel ellipse of serve and return, dancing white galliardes at tape or net till point, on the wire's tip, or the long burning arc to nethercourt marks game and set."  -Margaret Avison

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Vogue icon Anna Wintour is an avid tennis fan and reportedly plays tennis herself every morning! Anna's been spotted at Grand Slams around the world, cheering on her favorite players - namely Roger Federer - and looking incredibly chic, no surprise! 

What I am really curious about is Anna's outfit picks on the court. I would love to see her in my dresses!

Connecticut Tennis Center at Yale University is getting ready to host the CT Open tennis tournament between August 21-29 this year. I'm beyond excited to attend the tournament for the first time and anxiously awaiting to see both this year's court action and court fashion!

Tennis parties were once a common feature of social life everywhere from Trent Park in North London to Florida and the French Riviera, and artist Sir John Lavery (1856-1941) was there to record them all with slightly cloying charm.

 "On earth tennis may be Heaven, but if this modern game they call tennis gets into Heaven it may turn it into Hades. Let me in."

Tennis is an extraordinary sport and obsession that's been around since the 16th century. Its stories can be philosophical, romantic, whimsical or profane. If you love history as much as you love tennis, these pages will be an unending source of pleasure.

I am thrilled to share the news that you can shop for my tennis collection at Mason's Tennis, New York's finest tennis shop located on 53rd St between Madison and Park Avenue!

Women account for one-half of the potential human capital in any economy and yet, they hold fewer assets, earn less, own a fraction of the world’s enterprises, and are often denied more opportunities than men.

Expanding business relationships with women-owned enterprises, small businesses, and women entrepreneurs helps open the world of economic opportunity to women and helps make a difference in this order. In any kind of work, partnerships are critical - become allies and champions of women empowerment!

Ipek Soylu was one of Wimbledon's best dressed players this year. She is able to exude an aura of power and confidence while maintaining a ladylike appearance with her fashion choices. 

Fun fact: Her name means "silk" and her surname means "noble" in Turkish. How fitting for such a pretty tennis princess on the rise! 

Ipek Soylu cuts an elegant figure as she steps out wearing pure white for her Ladies' Singles second round match against Elena Gabriela Ruse on day nine at the Wimbledon Lawn Tennis Championships.

Being dressed in an all white tennis outfit enhances the 19-year-old Turkish tennis player's sweet and pure look. The cross back top and thigh-skimming matching pleated white tennis skirt make for a very cute tennis outfit. The young star looks casual yet elegant in her tennis whites. 

Ipek Soylu is starting to make a name for herself not only for her stellar game, but also her sweet and elegant demeanor. We are watching her achievements with joy and pride and wishing her success.

Tennis whites epitomize tradition and understatement. Yes, style is subjective, but wearing white also keeps you cooler as it's the most summer-friendly color.

Step into the bright with Merve tennis clothes!

The secret to keeping your tennis whites white is appropriately named "Astonish" soap. Cathy from the Field Club of Greenwich shared this secret with me when I went there to show her my tennis apparel collection. There were some dirt marks on the clothes from being on display at the Greenwich Sidewalk Sales and she took them out by simply rubbing the soap over the stains with a little water. Pure soap, pure magic! 

There is no question that cute tennis outfits make a difference in your game. We girls like to wear things like tennis dresses or a cute tennis top with a matching tennis skirt and leggings. Some people squeal with glee when they first discover a tennis brand that is making cute tennis outfits. The styles from major tennis brands don't feel like they are really cut to flatter or make magic of our figure. Merve's tennis dresses carry the message that dressing up should not be reserved for special occasions, but should be an every day thing. Cute tennis clothes simply make you feel and play better!