News / london tennis

Wimbledon Whites

Forget the LBD, this season it's all about the LWD (little white dress!) 
As the days of lawn tennis and strawberries arrive, no tennis wardrobe is complete without that little white tennis dress.
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Wimbledon is the oldest tennis tournament in the world, and widely considered the most prestigious. It has been held at the All England Club in London since 1877 and has the strictest dress code of all the major Grand Slam tennis tournaments.The players must wear white. All white. It's tradition.
"The All-England Club, where the tournament is played, takes this rule very seriously. The dress code dates back to the 1800s, when tennis was played at social gatherings. The sight of sweat spots through colored clothing was thought unseemly, especially for women, and "tennis whites" became an institution.  
Wimbledon has carried on this strong tradition, even after the US Open allowed colored clothing in 1972. And the dress code has only gotten more strict in recent years."
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